What Is Event Marketing? 3 Real Events in Vietnam

Quick answer: Event marketing means using events to bring a brand face to face with its customers. Instead of theory, this article walks through three events Now Agency has supported: the EZVIZ experience booth at the VIBE 2026 exhibition, a direct tour of the production line at the Prime factory for Prime Iconic Design Contest 2026 contestants, and Panasonic's distributor appreciation dinner — each with its own goal and its own approach.

Updated: October 2026.

Three events, three different goals

Brand	Event type	Goal	Highlights
EZVIZ	Exhibition booth	Let visitors try the products themselves	Reviewers, KOCs, interviews, mini-games, livestream
Prime	Direct tour of the factory production line	Help contestants understand the real product before designing	Walking the line, a talk, showroom visit, Q&A
Panasonic	Distributor appreciation dinner	Honor a partner and strengthen the relationship	Intimate setting, trophy presentation ceremony

EZVIZ at VIBE 2026: letting visitors unlock the door themselves

At the VIBE 2026 exhibition (September 30–October 3, 2026, SECC Ho Chi Minh City), the EZVIZ booth was organized the way a household uses the devices, with a full home entrance built so visitors could try smart locks, doorbells and cameras in context. Now connected tech reviewers and KOCs with the experience, supported on-booth interviews and captured all four days.

The EZVIZ experience booth at the VIBE 2026 exhibition.

Lesson: a booth where people can touch, try and ask creates its own content. See the EZVIZ project in detail.

Prime: taking contestants right to the factory production line

For the Prime Iconic Design Contest 2026, the central event marketing activity was a direct tour of the production line at the Prime factory on April 11, 2026. More than a hundred lecturers and students from the University of Industrial Fine Arts put on safety helmets and walked the line to see for themselves how a tile is made, attended a talk on bringing artistic thinking into tile production, visited the showroom and put questions directly to the factory team.

Students touring the tile production line at the Prime factory.

Lecturers and students at the Prime factory during the April 11, 2026 tour.

Result: 111 people joined the tour — 103 students and 8 lecturers. Lesson: nothing persuades like showing the audience the product being made in front of them; a factory tour answers questions that documents cannot. See the Prime project in detail.

Panasonic and Ngoc Hoi: a small event with a big ceremony

On June 9, 2026, Panasonic held a dinner celebrating 5 years of cooperation with its distributor Ngoc Hoi. Rather than a large conference, it was an intimate dinner with one consistent key visual, remarks from leadership and a ceremony presenting a letter of appreciation and trophy to the partner.

The recognition ceremony at Panasonic's appreciation dinner for distributor Ngoc Hoi.

Lesson: at an appreciation event, the recognition ceremony is the centerpiece and every detail is seen up close. See the Panasonic event in detail.

The 7-step process Now applies to an event

Goal: what the event is for and how it will be measured.
Guests: who needs to be there and how to invite them.
Concept and key visual carried from the invitation to the stage.
Venue matched to the goal — the factory itself when the audience needs to see the real product, a private space for partners.
Script and assignments detailed to the minute.
Communications before, during and after: posts, press, KOLs/KOCs, recap visuals.
Measurement and reporting after the event.

Frequently asked questions about event marketing