Quick answer: On June 9, 2026, Panasonic held a dinner celebrating 5 years of cooperation and growth between Panasonic LED Lighting and its distributor Ngoc Hoi, to honor and thank its partner. Now Agency supported Panasonic in organizing the event: from the key visual, venue setup and program to the ceremony presenting a trophy, a letter of appreciation and gifts.
Updated: October 2026.
How did Panasonic's appreciation event for distributor Ngoc Hoi unfold?
After five years of working together in LED lighting, Panasonic set aside an evening to look back on its partnership with Ngoc Hoi Production and Trading Joint Stock Company. Rather than a large conference, the event took the form of an intimate dinner in a warm setting, where leaders and sales teams from both sides could talk face to face.
The key visual shows two clasped hands on Panasonic blue with the line "Celebrating 5 years of cooperation and growth" — expressing the partnership between manufacturer and distributor. It was used consistently on the backdrop, the projection screen and the event materials.
Key moments of the evening
Remarks from Panasonic's leadership
Mr. Uemi Hirotaka, General Director of Panasonic Electric Works Vietnam, opened the program, recognizing Ngoc Hoi's contribution over five years of cooperation.
The recognition ceremony
The most anticipated part was the recognition ceremony: Panasonic representatives presented a framed letter of appreciation, a trophy and flowers to Ngoc Hoi's representatives in front of the guests. Dinner and time for the two teams to connect followed.
Which parts did Now Agency support?
- Event visuals: the key visual, backdrop and matching presentation content.
- Space and technical setup: stage area, projection and sound suited to an intimate dinner setting.
- Program: scripting and coordinating the remarks, recognition ceremony and dinner.
- Recognition items: trophy, framed letter of appreciation, flowers and gifts for guests.
Why should companies hold distributor appreciation events?
- Public recognition: a ceremony in front of peers carries far more weight than a bonus sent by email.
- Stronger leadership-level ties: leaders from both sides meet in person, which rarely happens in day-to-day work.
- Momentum for the next stage: a five-year milestone is a moment to look toward new goals together.
- A signal across the network: images from the event show other distributors how the brand values its partners.
What Now Agency took away from this event
- Small scale still demands care: at an intimate event, every detail — backdrop, name cards, the order of presentations — is seen up close.
- The recognition ceremony is the centerpiece: place it early in the program while attention is high, and prepare the photo angle carefully.
- One consistent key visual gives the event its identity even in a modest space.
- Recognition items should match the milestone: a trophy and letter of appreciation will be displayed by the partner for years.
See also: what clients say about Now Creative Agency and corporate gifting for FDI enterprises in Vietnam.
Frequently asked questions
What is a distributor appreciation event?
An event a company holds to recognize, honor and thank its distributors and dealers, usually tied to a partnership milestone or a year-end review.
What does a partner appreciation event usually include?
Guest reception, leadership remarks, a look back at the partnership, a recognition ceremony with trophies and gifts, then dinner and networking.
What should be given to honor a distributor?
A trophy, a framed letter or certificate of appreciation, flowers and a branded gift.
How far ahead should an appreciation event be prepared?
About 3–4 weeks for a small event; trophies and logo-printed gifts should be ordered first because they need production time.
Does Now Agency organize partner appreciation events?
Yes. Now Agency supports the concept, visuals, script, program coordination and recognition items.
Planning an appreciation event for your distributors or partners?
- Hotline: +84 327 523 562 / +84 984 375 345
- Email: [email protected]
- Website: www.nowagency.vn
