Quick answer: What is a production house? It is a company that produces video and visual content for brands in three stages: pre-production, filming and post-production. This article shows that process in practice through four Now Agency projects: filming at the Prime Ngoi Viet factory, visual documentation for the Prime Iconic Design Contest 2026, a scripted TikTok video series for JOMOO, and short videos for AUX on TikTok and Reels.
Updated: October 2026.
What does a production house do? Four projects, four kinds of video production
| Brand | Content type | Setting | Main challenge |
|---|---|---|---|
| Prime Ngoi Viet | Factory video, interviews | Roof-tile production line | Filming in a working plant |
| Prime | Event photos and video | Launch ceremony, factory tour | Capturing every moment of a one-off event |
| JOMOO | TikTok video series | Smart bathroom products | Making technical features easy to watch |
| AUX | Short videos for TikTok and Reels | Air conditioners, showroom | One video that works on both platforms |
Case 1 – Prime Ngoi Viet: factory video production on a live production line
The crew worked inside the Prime Ngoi Viet factory: a camera on a stabilizing gimbal moved along the line, recording each stage as tiles were formed and carried along the conveyor; interviews were filmed in front of the factory's tile-clad building, with a lapel microphone to capture clear sound in an industrial environment.
How it was done:
- Scout first: identify which stages look best on camera and where equipment can be placed safely.
- Follow plant safety rules: the crew wore helmets and did not interrupt production.
- Choose an interview backdrop that carries the brand: the tile product itself as the background.
- Check picture and sound on the spot on a monitor before moving to the next shot.
Case 2 – Prime Iconic Design Contest 2026: event photo and video coverage
For the launch ceremony at the University of Industrial Fine Arts and the factory tour, the visuals had to cover every part: guest reception, registration, speeches, Q&A, the production-line visit and group photos. Everything was compiled into a post-event photo report and used for fanpage posts and press coverage.
Lesson: build a shot list from the event script, because an event cannot be reshot. See the Prime project in detail.
Case 3 – JOMOO: TikTok video production from script to shoot schedule
For JOMOO's TikTok channel, the direction is product videos in a review style, upbeat and genuinely informative. The crew works in the brand's own showroom, with a softbox light, a tripod-mounted camera for presenter shots and a gimbal for product close-ups. The production plan is divided into milestones:
- Write sample scripts for the client to approve the direction.
- Finalize the scripts for the whole series.
- Cast talent that fits the brand image.
- Batch-shoot several videos in one session.
- Post-produce, approve and publish on a weekly content calendar.
Lesson: approving sample scripts first avoids reshoots; batch shooting lowers the cost per video.
Case 4 – AUX: short video production for TikTok and Reels
For AUX, Now produces short video clips for two platforms: TikTok and Reels. One example is a product "exploration" series: after an unboxing clip of the indoor unit, the next video takes viewers inside the outdoor unit of an AUX air conditioner — the Golden Fin coated condenser, the compressor and the sound insulation — presented by a host in brand uniform in the product display space.
How it was done:
- Shoot vertical from the start so the video works on both TikTok and Reels without re-cutting.
- Work in series: one component or one benefit per video, each following on from the last.
- Combine a presenter with component close-ups, so technical features are seen, not just heard.
- Keep on-screen text large and clear, because many viewers watch with the sound off.
Lesson: producing once for two platforms optimizes cost, as long as the video is designed for the vertical frame and fast viewing habits from the script stage.
What are the steps in a production house's video production process?
- Pre-production: idea, script, location scouting, casting, shoot schedule.
- Filming: shooting to script with director, camera, lighting and sound.
- Post-production: editing, color grading, music, subtitles, graphics.
- Approval and delivery of files for each platform.
How is a production house different from a creative agency?
| Criterion | Creative agency | Production house |
|---|---|---|
| Main role | Strategy, ideas, messaging | Producing images and video |
| Deliverables | Plans, concepts, idea scripts | Finished videos and photos |
| When you need one | No idea or communications plan yet | The idea exists and needs producing |
Frequently asked questions about production houses
What is a production house?
A company that specializes in producing video and visual content for brands, from pre-production and filming to post-production.
What should you keep in mind when filming in a factory?
Scout in advance, follow safety rules, do not interrupt production, and record sound with a lapel microphone because the environment is noisy.
Should you work directly with a production house or through an agency?
Directly when you already have a script and someone to supervise; through an agency when the idea needs to stay consistent across a whole campaign.
What should be prepared before producing a video?
The goal, target audience, distribution channel, key message, expected budget and deadline.
Need video production for a factory, an event or social media?
Now Agency develops ideas and scripts and coordinates content production for communication campaigns, events and social media.
- Hotline: +84 327 523 562 / +84 984 375 345
- Email: [email protected]
