Quick answer: A TikTok marketing agency helps brands set a channel direction, produce short videos and keep content going consistently. This article goes into practice through two channels Now Agency works with: AUX Vietnam (air conditioners) and JOMOO Vietnam (bathroom fixtures) — two high-value categories with slow purchase decisions, not usually seen as a "natural fit" for TikTok.
Updated: October 2026.
What is a TikTok marketing agency?
A TikTok marketing agency specializes in building and running a brand's marketing on TikTok: channel direction, short-video production, KOL/KOC collaboration and performance measurement.
TikTok marketing for AUX and JOMOO: two channels, two approaches
| AUX Vietnam | JOMOO Vietnam | |
|---|---|---|
| Category | Air conditioners | Smart bathroom fixtures |
| Main viewers | Household users, dealers | End users, dealers, contractors, architects |
| Content material | Product USPs, usage guides and cautions, brand reputation | Product reviews built on usage situations |
| Style | A presenter speaking directly, useful information, standing asserted subtly | Upbeat, genuinely informative |
Case 1 – TikTok marketing for AUX Vietnam: four groups of content material
An air conditioner is not a product people watch videos about for fun. On the AUX Vietnam TikTok channel, content is built around four groups of material, each answering one question a buyer has:
| Material group | Question it answers | Examples |
|---|---|---|
| Product USPs | What makes this unit different? | Golden Fin condenser, shock protection in transit, UVC sterilization in the CD Pure Air line |
| Usage guides | How do I use it properly? | Choosing modes, settings for different spaces |
| Cautions in use | What should I avoid? | Seasonal usage tips, saving electricity and extending the unit's life |
| Brand reputation | Can this brand be trusted? | AUX's position internationally and its presence in Vietnam |
USPs expressed as benefits: UVC sterilization becomes "clean air every second, healthy living every day"; the commercial line is presented as "a complete solution for every space", with images of cafés, shops and offices.
Brand reputation communicated subtly: instead of a dedicated self-introduction video, the brand's standing — such as the Global No.3 title for split air conditioners in 2018–2024 according to Frost & Sullivan — appears on each visual and is woven into product content. Viewers take in product information while registering that this is a major brand internationally with a serious presence in Vietnam.
Format: vertical short videos with a presenter in brand uniform speaking directly in the display space, intercut with component close-ups and large on-screen titles — as in the video exploring the inside of an AUX outdoor unit. The same video is used on both TikTok and Reels.
Case 2 – TikTok marketing for JOMOO Vietnam: product review videos
The challenge: most bathroom-fixture brands have not invested much in TikTok. JOMOO wants to use the channel to reach both end users and professionals.
What the market review showed:
- Videos limited to product specifications get little engagement.
- Review and hands-on videos — especially from KOLs/KOCs — attract far more interest.
- On JOMOO's own channel, review videos also earned the most engagement.
The approach:
- Pick a focus: smart toilets and their standout features, told through usage situations.
- Produce in series: approve sample scripts, finalize scripts for the series, cast talent, batch-shoot.
- Coordinate with the fanpage: a shared content calendar mixing product posts, brand posts and mini-games.
- Set view and follower targets for each phase.
As of October 2026, the JOMOO Vietnam TikTok channel has more than 19,000 followers.
6 TikTok marketing lessons for high-value categories
- Don't stop at specifications; turn USPs into benefits viewers can picture.
- Real experience beats advertising: reviews built on usage situations work better than introductions.
- Divide content into clear material groups — USPs, guides, cautions, brand — so the channel has a steady rhythm.
- Usage guides and cautions answer exactly what users search for.
- Communicate brand reputation subtly, woven into useful content rather than self-praise.
- TikTok does not stand alone: the same video works for Reels, the same visual for the fanpage.
What criteria should guide the choice of a TikTok marketing agency?
- Real videos they have made, not just numbers.
- Understanding of your industry and its buyers.
- A clear script and content approval process.
- Transparent reporting against agreed metrics.
Frequently asked questions about TikTok marketing
What does a TikTok marketing agency do?
Channel strategy, video production, KOL/KOC collaboration, advertising, livestreams and TikTok Shop, depending on each agency's scope.
Should appliance and home-equipment brands be on TikTok?
Yes, with content that ties the product to everyday life: usage tips, situation-based reviews and topics viewers already care about.
What is the difference between a KOL and a KOC?
A KOL has a large following and broad influence; a KOC is a consumer sharing real experience, smaller in reach but high in credibility.
How long before a TikTok channel shows results?
It usually takes a few months of consistent posting to find the content format that fits.
Looking for a TikTok marketing agency in Vietnam?
Now Agency supports channel direction, content development and KOL/KOC outreach, and combines TikTok with events and PR in one plan. See also how Now implemented IMC for JOMOO.
- Hotline: +84 327 523 562 / +84 984 375 345
- Email: [email protected]
